The Tampa-based multicultural agency launched a compelling campaign for LifeLink Foundation in Florida and Georgia, driving awareness and registrations for organ, eye, and tissue donation.
Tampa, FL; October 16, 2024 — Cientochentaº, an innovative multicultural advertising agency based in Tampa and an affiliate of Oneighty/FCBin Puerto Rico, recently expanded into the U.S. market with a new office in Tampa. Building on their expertise in multicultural marketing, Cientochentaº launched an impactful campaign for LifeLink of Florida and LifeLink of Georgia across Florida and Georgia, respectively, to increase organ, eye, and tissue donor registrations. LifeLink of Florida, the federally designated organ procurement organization that facilitates organ donation in west and southwest Florida and LifeLink of Georgia, which serves the state of Georgia and two counties in South Carolina, are two divisions of LifeLink Foundation, a non-profit organization with a mission to honor donors and save lives through organ and tissue donation. The new Infinity campaign leverages powerful storytelling and digital engagement to connect with diverse communities and inspire life-saving actions.
“Cientochenta’s ability to create a culturally resonant campaign for diverse markets demonstrates our commitment to impactful storytelling that transcends borders,” said Javier Tirado, Chief Executive Officer, and Partner of Cientochentaº Agency. “Our focus is to create and bring a level of innovation and cultural insight to new audiences, helping to solve important societal challenges through compelling and engaging advertising.”
To complement the campaign’s powerful messaging, Cientochentaº developed a 360º approach that includes a robust digital platform, mystorycontinues.com, which serves as a central hub for potential donors to learn more about organ donation, hear personal stories from current donors and recipients, and share their experiences on social media via a photo-sharing initiative. The site also addresses common myths and misconceptions about donation practices, providing well-rounded resources to educate and motivate visitors.
“The goal of the Infinity campaign is not only to increase donor registrations but to change the conversation around organ donation,” said Ricky Soler, Chief Creative Officer, and Partner at Cientochentaº Agency. “By leveraging digital tools and authentic storytelling, we create a space where potential donors can see the profound impact of their decision and feel empowered to take action.”
A Collaborative Effort for Maximum Impact
The campaign’s national rollout was a collaborative effort between Cientochentaº, LifeLink Foundation, and Prominence Films, a production company based in Atlanta, Georgia. Together, they identified compelling stories from local people who are registered organ donors, who have become ambassadors for the campaign, sharing their journeys to inspire others.
“The partnership with Cientochentaº has been instrumental in launching the Infinity campaign to new audiences in Florida and Georgia”, Stephanie Hernandez, President and CEO of LifeLink Foundation, said, “Their deep understanding of multicultural communities and innovative approach to digital engagement have allowed us to connect with our communities in meaningful ways. We are thrilled that this campaign inspires people to register as organ donors, ultimately saving more lives and creating lasting legacies.”
Soler added, “The success of this campaign is a testament to the power of collaboration. By working closely with our partners and understanding the unique needs of each market, we’ve been able to craft a campaign that is both deeply personal and widely resonant.”
Cientochentaº, based in Ybor City, Tampa is a dynamic multicultural advertising agency specializing in creative strategy, multicultural marketing and content creation for any media. With a growing presence in the U.S., Cientochentaº is dedicated to crafting compelling campaigns that resonate with audiences across different cultures and markets for clients across the US. For more information, visit cientochentaagency.com.
To learn more about the Infinity campaign, visit www.mystorycontinues.com
